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Inspired by Nature, Backed by Traditions
Discover the ancient beauty tradition with Joese Naturals’ 100% Natural Wild Turmeric Powder, also known as Kasthuri or Kasturi Turmeric. Unlike the typical yellow turmeric found in kitchens, Kasthuri Turmeric is a rare cream-colored variety that emanates a captivating camphor-like aroma, scientifically known as Curcuma Aromatica. Cherished for centuries in South Asia, this unique turmeric has been a well-kept beauty secret, celebrated for its cosmetic and medicinal benefits.
Historically, Kasthuri Turmeric has been revered for its ability to impart a radiant glow to the skin. It was a common practice for girls and women to grind Kasthuri turmeric into a paste and apply it to their faces for a bright, shiny complexion. In households, having a piece of turmeric and a grinding stone in the bathroom was customary for making a turmeric paste applied before bathing to inhibit undesired hair growth. Teenagers would turn to Kasthuri paste to combat acne and diminish facial scars, making it a versatile and time-honored beauty remedy. Embrace the natural allure of Kasthuri Turmeric and unlock the secrets to timeless beauty with Joese Naturals 100% Natural Wild Turmeric Powder.
We work directly with farmers to assure that we provide the best Kasthuri turmeric that is from the most recent harvest. Beware of imitations! Many products in the market labeled as Kasthuri Turmeric powder are, in fact, yellow zedoary powder. Genuine cream-colored powder derived from real Kasthuri Turmeric (Curcuma aromatica) is a rare find. Choose authenticity for your beauty routine – try our genuine 100% Natural Kasthuri Turmeric powder!”
Our Story
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Our narrative commences with our founder, whose roots trace back to a rural village, where every day was intertwined with the essence of farming. Raised by his grandmother, he developed a deep love for farming and a profound connection to nature. However, life led him away from those landscapes as he moved to live with his parents, leaving behind the cherished farm life that had shaped his early years.
Years later, fate guided him to Charlotte, North Carolina, where he felt the passion to reconnect with his agricultural roots. Determined to bring a piece of his past to the present, he started a small farm. The next part of the journey was deciding what to grow. This was around the time of COVID and there was much discussion around the incredible benefits of turmeric. Intrigued by the herb’s potential, he delved into the realms of turmeric exploration.Â
During this quest, he stumbled upon another turmeric, Kasthuri Turmeric—a rare variety distinct from the familiar yellow turmeric used in kitchens. Upon learning of this ancient cosmetic herb, our founder wanted to share the transformative skincare benefits of Kasthuri Turmeric. Wanting to make it accessible locally, he grew it on his farm, using his small harvest to educate and enlighten others. Based on the awe-inspired reactions to the herb’s aromatic allure, he envisioned a broader reach for this hidden ancient beauty secret.
Recognizing the challenges posed by local regions limited growing season and processing constraints, he turned to the verdant landscapes of Kerala, forging partnerships with local farmers to ensure natural and sustainable cultivation. Samples from the farmers were shared with family and friends, leaving their skin aglow and sparking a surge in demand. Fueled by this resounding endorsement, Joese Naturals was born in 2023—a brand committed to delivering 100% Natural Kasthuri Turmeric directly from the farm to you.
Join us in embracing the fusion of ancient wisdom and modern skincare as we invite you to experience the allure of Joese Naturals, where the secrets of the past become the beauty rituals of the present.
The Skincare Turmeric
Kasthuri Turmeric, unlike common yellow turmeric used in cooking, is traditionally used as a cosmetic herb for its skin-enhancing properties
Authentic 100% Natural
Our exclusive, 100% natural cream-colored Kasthuri turmeric is both rare and not commonly found in markets. Most Kasthuri turmeric powders sold online are fake. Genuine Kasthuri turmeric has a creamy hue, a camphor-like scent, and doesn't stain the skin. Known as wild Turmeric (Curcuma Aromatica), it differs from yellow turmeric powders.
Fair Trade
Joese Naturals’ Kasthuri turmeric are sourced directly from our farmer partners using natural farming in compliance with fairtrade standards. Direct sourcing ensures that we provide you with the highest quality Kasthuri turmeric so, you can Be You, Naturally!
Giving Back
At Joese Naturals, 25% of all proceeds support the Lincoln County Coalition Against Child Abuse, providing vital resources to affected families. With every purchase, you invest in both your skin and the well-being of children and families in need.
Our narrative commences with our founder, whose roots trace back to a rural village, where every day was intertwined with the essence of farming. Raised by his grandmother, he developed a deep love for farming and a profound connection to nature. However, life led him away from those landscapes as he moved to live with his parents, leaving behind the cherished farm life that had shaped his early years.
Years later, fate guided him to Charlotte, North Carolina, where he felt the passion to reconnect with his agricultural roots. Determined to bring a piece of his past to the present, he started a small farm. The next part of the journey was deciding what to grow. This was around the time of COVID and there was much discussion around the incredible benefits of turmeric. Intrigued by the herb’s potential, he delved into the realms of turmeric exploration.Â
During this quest, he stumbled upon another turmeric, Kasthuri Turmeric—a rare variety distinct from the familiar yellow turmeric used in kitchens. Upon learning of this ancient cosmetic herb, our founder wanted to share the transformative skincare benefits of Kasthuri Turmeric. Wanting to make it accessible locally, he grew it on his farm, using his small harvest to educate and enlighten others. Based on the awe-inspired reactions to the herb’s aromatic allure, he envisioned a broader reach for this hidden ancient beauty secret.
Recognizing the challenges posed by local regions limited growing season and processing constraints, he turned to the verdant landscapes of Kerala, forging partnerships with local farmers to ensure natural and sustainable cultivation. Samples from the farmers were shared with family and friends, leaving their skin aglow and sparking a surge in demand. Fueled by this resounding endorsement, Joese Naturals was born in 2023—a brand committed to delivering 100% Natural Kasthuri Turmeric directly from the farm to you.
Join us in embracing the fusion of ancient wisdom and modern skincare as we invite you to experience the allure of Joese Naturals, where the secrets of the past become the beauty rituals of the present.
Kasthuri Turmeric
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